Sector:
Distribution
Expertise:
Strategy
Typology :
Strategy consulting
Direction:
Strategy/Transformation Department
1 consultant
-
116 days
Petcare strategy for a leading retailer
Client
Head of strategy for a mass retail group
talent selected by WEEM
Guerric, veterinary surgeon, ex-SKP and LEK, expert in animal health, with a strong capacity for analysis and perspective.
mission
Develop Petfood / Petcare strategy worldwide
Activities and deliverables
- Production of two strategic plans: long version for field teams and short version for ComEx
- 30 internal interviews, 6 interviews with experts and 13 store visits
- Market, trend and competitor analysis
- Development of recommendations for ComEx
