Sector:
Consumer
Expertise:
Digital & IT
Typology :
Interim management
Direction:
IT Department/Digital Department
1 consultant
-
85 days
Lead the liaison between the Digital Intelligence and OmniRetail teams by sharing consumer insights
Client
Digital Intelligence for an international luxury group
talent selected by WEEM
Roxane, Trends & Foresight consultant. Analytical and synthetic
mission
Transform customer research into actionable insights to optimize the omnichannel experience. Streamline collaboration between the group and the Houses
Activities and deliverables
- A 10-slide Powerpoint summary of key insights for Chief Digital Officers.
- Data-enhanced client journey mapping.
- Slides using quantitative data to explain the usefulness of each point of contact (online, retail, remote, social media), making it easier for operational teams to take ownership.
