Sector:
Distribution
Expertise:
Organization and transformation
Typology :
Interim management
Direction:
Strategy/Transformation Department
1 consultant
-
71 days
Strategic positioning study on the Healthcare sector for the strategic management of a French retailer
Client
Head of strategy for a French retailer
talent selected by WEEM
Anya, ex EY and Kea, expert in market research and growth strategy, analytics and creativity
mission
Market research and positioning opportunities for a healthcare retailer in 8 countries.
Activities and deliverables
- Carrying out around thirty internal interviews
- Multiple quantitative and qualitative analyses of established markets, niches and internal performance
- Extensive benchmarking of numerous players, by market and by country
- Proposal of positioning scenarios with short-list of short-term/medium-term/long-term initiatives
