Sector:
Banking & Insurance
Expertise:
Marketing
Typology :
Contribution of expertise
Direction:
Marketing Department
1 consultant
-
190 days
Business line manager for a retailer's insurance subsidiary
Client
Insurance entity marketing department
talent selected by WEEM
Sandrine, Phd, ex Mckinsey, strategic marketing expert, PMO, banking and insurance sectors, good coordinator, analytical skills and high quality deliverables.
mission
Strengthen the marketing department and contribute to business development and product innovation
Activities and deliverables
- Organizing and leading a "customer needs/cross-sell" workshop
- Drafting of a scoping note for the roll-out of in-store insurance products and drafting of the product launch document (POG / DDA).
- Product committee templates (surveillance / DDA)
- Drafting an insurance tender, France
- Co-construction of the product roadmap for the Belgian market and preparation of support materials
- Pet health insurance benchmark
